APPROACH
We don’t throw spaghetti at the wall to see what sticks around here. We read trade publications and blogs religiously, research the best methods for tracking and analysis, study social marketing strategy and experiment on ourselves so we can deliver the best results for your effort and investment. We don’t suffer from Bright Shiny Object Syndrome. We know the difference between fads and honest-to-goodness shifts in communication. And we know how to guide your business down these new paths driven by strategy, analysis and results.
We believe that social media is a fundamental shift in the way people communicate, and that businesses and organizations have to participate in this new media channel in order to grow, survive and flourish.
We employ the groundbreaking POST method recommended by Forrester Research analysts as laid out in Groundswell. We will get to know your business or organization, your target audience, and your business objectives. From there, we will create a strategy specific to your marketing needs and identify the tools that you will bring you the maximum return on engagement and, ultimately, your investment.
At our conferences and workshops, we believe in making fishers of men. In other words, we’re going to help you identify your social strategy, but we will also teach you how to use the tools, how it works and why it works.
SERVICES
Social Media Strategy
Facebook, Twitter, YouTube… what business owner can keep up with it all? And who has the time? We utilize the groundbreaking Forrester Research POST method to identify your target, where they live online and the best method for reaching them based on your business objectives. We give you an implementation strategy that will bring you results in the social media space. Regular analytics allow us to measure results and suggest adjustments in your strategy and implementation efforts. Click here to schedule a free 30-minute consultation.
Our premiere service is our POST Analysis, which provides your business with a comprehensive strategy that is designed to meet specific objectives. Download our POST Analysis PDF to learn more. Interested? Contact us via email or phone (361.239.8565) to set up a meeting to discuss whether Neovia is the right fit for your business.
Social Branding
A full graphics and branding package for use throughout various social media sites. Includes platform-specific graphics, redrawn logos (when a vector art file is not available), social sharing icons, and branded backgrounds, avatars, and profile photos. Original art files will be passed along to client. Includes one major revision.
Search Engine Optimization (SEO)
Search engine optimization figures into your digital marketing funnel, from how you build your website to optimizing your social media content. We contract with a trusted partner to provide a seamlessly integrated experience for the user. For the client, this means a one-stop shop for all of their digital marketing needs without compromising.
Websites
All websites are not created equally. And what is behind the scenes is often much more important than what is visible on the internet. WordPress is a specific development platform that offers unparalleled integration and interaction. Our websites includes a blog for increased engagement, back-end content management system, full graphics package, and specially designed features for your business. Includes 2 hours of training.
Digital Marketing
Round out your social media strategy by having a solid digital marketing strategy in place as well. We can help you with search engine marketing (SEM), email marketing and online advertising. We apply similar principles as in our social media marketing analysis to ensure that we’re reaching your audience with the right message to bring results. Click here to schedule a free 30-minute consultation.
Website & Social Media Packages
The Starter
Website + Strategy
Your brand’s online presence needs to be brought to life. An interactive/social/digital starter kit.
The Strategist
Website + Strategy + Social Branding
Your brand needs a digital refresh. An interactive upgrade.
The Ultimate
Website + Strategy + Social Branding + SEO
You want it all. The ultimate digital strategy for marketing, branding, and driving online sales package.
Intern Services
In most endeavors, the key to success is consistency. In online marketing, consistency is king. In order to help our small business clients who many not have the time, manpower or desire to engage in the smaller, more technical details of social media marketing, we can help them meet that need with qualified interns. Our interns are trained on all social media tools, technologies, tips and tricks before they are certified, and are given ongoing monthly training to keep them up to speed. Intern services can include:
− Active listening (including keyword monitoring) and identifying opportunities for engagement, content generation and interaction;
− Crafting, scheduling and posting daily and weekly messages;
− Posting client content to online platforms and social networks;
− Assistance with crafting multimedia messages (written, photo, and video) for online platforms and social networks;
− Speech/Presentation review and technology assistance (PowerPoint presentations and video production, for example); and
− Providing detailed metrics and feedback, and suggestions for adjusting strategy and response accordingly.
Training & Speaking
Training
We offer training that ranges anywhere from high-level and informational to in-depth and hands-on. We customize training for your company based on your need, whether you want all employees to understand social media or you want a single employee to be trained in handling your social media implementation. Perhaps you just want your employees to understand what they should and shouldn’t be posting on their own social media profiles. Talk to use about how we can help your team be successful. Click here to schedule a free 30-minute consultation.
Seminars and Workshops
Neovia Solutions offers workshops and seminars on a regular basis. Our workshops, seminars and conferences vary: some are industry-specific, others are geared toward the tools, while others focus on helping the attendee understand strategy and implementation. See our upcoming events here or click here to suggest a topic or industry you think we should cover.
Speaking
We’re at home behind a mic and on the stage. We’ve had the opportunity to speak to companies, classes and organizations of all shapes and sizes at private events, conferences, and meetings. For more information about having us speak, visit our Speaking page.
