Are your fans this passionate? Well…that may be a good thing…
Most days you’ll go into work, talk to some customers or clients, and, if you’re reading this, you probably spend a reasonable amount of time talking with online fans, followers, etc. Sometimes you see them, but, especially if your organization is web-centered, often you don’t. This might not always your top priority, but in today’s post, we encourage you to, for the next few months, bump it up a notch or two or six.
There’s something about face to face interaction to which, despite the efficacy and revolutionary grandeur of the web’s new marketing tools, social media has always conceded. And we defy you to consider a handful of times that you’ve had a more riveting interaction on the web than you did in real life. There’s something mysteriously complex and fascinating about talking to someone. Human beings are social. And if social media is all about building relationships, then there’s no replacement for a good handshake, good eye contact, and a welcoming, comforting attitude–really talking. In the small business world, people follow people, not entities.
We’re asking your business, for your sake and ours, to be something to do.
So this week, as the Summer rolls itself in and the city gets its itch to go out and play, we’ve got a handful of articles talking about how to set up and promote live events, how to integrate them with your existing social media strategy, and what kinds of things you can get out of them. Enjoy!
8 Ways to Improve Events With Social Media. This Mashable article goes through the strong fundamentals of live events–establish social networks, incentivize invites, new tools, live streaming, and a lot more. This is key.
5 Quick Tactics for Supercharging Your Events Marketing. If Mashable covers the fundamental strategy, the logic of it all, then MarketingProfs covers the pathos, the attitude of it all, giving you a smart “how” to guide you through your event marketing.
3 Reasons Live Events Are Good Content Marketing. Another smart one from the Profs. Live events allows you to get your content to an audience in a way that’s fun and engaging for both parties. What would you rather go to? A webinar or a half day summit with lunch and cookies! See, it’s not even a question.
How To Market Your Events With Social Media. From Technsare, we see a very backend-heavy approach to event marketing with a large focus on monitoring and preparation. Great considerations and advice.
Spring Brings Fans Out, Marketers Calling, “It’s Event Season”. Now while this post focuses on sports events, there’s a lot to take into account for your own purposes. With beautiful weather around, maybe your business could be one of those “things to do” in your city.
The Royal Wedding Was The Sixth Largest Web Event In History. So you could plan a royal wedding. That’s one option. But if that’s not within your means, take this article as fun and helpful for seeing the history of web events.