1. HOW TO: Engage Facebook Fans

    Last week we showed you how to get Facebook fans. This week we show you how to keep them. Engagement is key in both of these endeavors. People aren’t interested in liking a page that no one else is interested in. Likewise, it’s hard to convince fans to stick around if there’s no party going on with your page. So that’s one way to think about it–make sure your Facebook page is a constant party.

    In addition, look: what’s social media about? Here’s a good answer–building relationships. Relationships? Engagements?! This sounds heavy! Not ready to commit? That’s fine, but when you’re able to have real conversations that you and your Other are both interested in, when you can be mutually helpful and supportive–well, you might just find yourself changing your relationship status to “married to my fans”. Jokes aside, if you want to have any success in social media, get your audience talking. How? We’re glad you asked.

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    HOW TO: Improve Engagement On Your Brand’s Facebook Page. By far the most awesome thing you’ll read this week. Industry-specific tips based on real data of 200 companies over two weeks. The images are great, and should change your game for engagement in the coming weeks.

    How to Encourage Engagement on Facebook. Another outstanding article, bringing in the idea of contra-competitive posting and including an e-marketer graphic. Gotta love emarketer.

    16 ways To Get More Comments On Your Facebook Page. This article focuses on asking questions. What do you ask? How do you ask it? And, our personal input, always think of what exactly you’re trying to achieve when you do ask it.

    The 5 Golden Facebook Engagement Metrics. Metrics are key for finding out what to do. So we have two articles here for you. This one gives you the tips as well as examples for the things to do/watch for no matter the size of your business. If you keep just these 5 metrics in mind, then you’ve got a good start for progress.

    How to Measure Your Facebook Engagament. I mean, you could start counting comments and likes, but we’re not sure that’s really what you want to do. Facebook comes with some sophisticated analytics that allow you to see what works and what doesn’t. Remember that, in the end, past all the tips, do what works for you.

    image courtesy www.93south.net

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