1. Social Media Roundup 2.18.11–Is Small Business Better Business?

    G’day, folks. This week’s roundup is catered to small businesses. First, we start out with some of the considerations one should take in deciding to go big or stay small, posing the question, “is small business better business?”. Then, we offer you some resources concerning location and websites. So, what do you think?

    Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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    21 compelling reasons to stay small. Sometimes it’s just a conversation with a big business owner that puts things into perspective for you.

    6 ways to stay small and still win big. It’s worth it to consider staying small, as the above article shows. And small doesn’t mean unsuccessful. Hello, My Name is Blog (Scott Ginsberg–the guy who is never seen without a name tag) shows how to do business in a fulfilling, indie rock star sort of way without worrying about being too expansive with your company.

    Small Business Guide: How to choose an incubator. Neovia recently moved into the Del Mar Small Business Incubator, and we couldn’t be happier with the move. Incubators are suites with a variety of startups, all with access to each other for advice and guidance–whoever’s willing. There are four common types, and the New York Times gives a good summary of them. Which one’s right for you?

    The New About Us Page is a Social Beast. Rethink the About Us page. Now, more than ever before, it’s a valuable way not only to give people the skinny on “Us” but to give them more avenues to learn more about your company with social links, chat, tech support, and more depending on how creative you get.

    6 Must-Haves for your Small Business Website. It may seem simple, but whether you’re just getting into it, or have gone through so many redesigns that you’ve forgotten the basics, this article shows you a few things that are pretty much standards on modern websites to meet user expectation.

    original image courtesy matley0 on Flickr.

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  2. Social Media Roundup: 12.30.10 – Place Your Bets, or 2011 Predictions

    Happy New Year’s Eve, world! We hope your year is seeing its way out in good health and spirit. This will be our last roundup of 2010, but we’ve got 52 more to look forward to next year. So stay tuned and we’ll keep rounding up the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience.

    This week we take out our crystal ball and talk 2011. What can we expect or hope to see in the coming year? This year brought surprises, and we can only expect more in the coming months, so we look at what people are saying about digital advertising, news media, small business, and lastly, of course, social media. Needless to say, there are a lot of exciting prospects, so we’ll be interested to see how it all pans out.

    Be on the lookout every week in 2011 for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media. Have a safe, fantastic holiday.

    10 Predictions For the News Media in 2011: Predictions galore, including some of the following—social media optimization will challenge SEO, mobile-first news organizations will emerge, interactive tv will rise up, and more niche content news sites will develop.

    5 Predictions for Small Business in 2011: social media will get focused in the new year, smartphones usage—already owned by 48% of business owners—will go up, and cloud computing—are you into it?

    6 Predictions for Digital Advertising in 2011: social web influencers will become celebrities; smaller, more intimate social connections will rise up; and brands will become more like media companies.

    10 Ways Social Media Will Change in 2011: video will be everywhere, companies will integrate social feedback into decision-making, ROI will be redefined, and some musings on the Next Big Social Network.

    Email, Social Media to See More Marketing Dollars in 2011:According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.”

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  3. Social Media for Small Business presentation slides

    We had a great time presenting at the SCORE Social Media for Small Business seminar last week. With 135 inquiring minds in the room, we saw a lot of business owners and non-profits getting it – social media works! Here are the slides from our presentation.

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