HootSuite is a wonderful application that allows you to update and manage multiple social media accounts all in one place. It does a lot of neat tricks, but our favorite has to be allowing us to schedule updates to our Facebook fan page. Once you’ve linked your Facebook account and fan pages, you’re ready to try this. Watch our simple how-to video below to see how you can save time by scheduling all of your updates to Facebook in one sitting. Another plus: You get the consistency of a regularly updated fan page without worrying about remembering to post every day.

Posting links to your website or blog on Facebook is a great way to drive traffic, but you may not be getting the most out of your Facebook links. There are a lot of little things you probably don’t know that you can change about the way you’re posting. Hopefully, this quick little how-to video will help.

Good Monday to you, everyone! We’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience.

This week we bring you some stories and tips for the two most popular kids walking the social media hallways, Facebook and Twitter.

Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

Facebook

How To Steal Your Competitor’s Fans on Facebook. What sounds like a dirty business comes down to showing the merit of your product over another via strategies entirely acceptable in the Facebook Guidelines.

Facebook Geolocation Services Are Coming. Everyone had talked about it and now its closer than we thought. With Facebook’s ridiculously large membership, will you still be using FourSquare or TwitterPlaces? Find out.

Facebook 101 For Business: Your Complete Guide. Herein lies the most thorough introductory guide to Facebook for business that we’ve come across. If you’re just stepping in or even may have missed a few basics, they’re all in here.

Twitter

HOW TO: Get tweetable moments from your presentations. Is your presentation worth tweeting about? This article incorporates some fascinating social psychology to determine how to get listeners and talking social about your presentations.

15 Twitter Lists for C-Suite Executives. Twitter Lists are great ways to find a slew of tweets related to your position of profession of interest. From CEO lists to Techie lists, see what these lists can do for you.

Why Using Twitter for Business Makes Cents: Twitter is obviously invaluable for its reach and potential for brand exposure. But here are five more fantastic reasons why you should be tweeting right now.

Image courtesy www.editorsweblog.org

Good tidings, ladies and gentlemen! We’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience.

This week we bring you Community Connections and Monitoring and Measurement. The former will talk about the invisible lines that draw us together in the world, what’s going on with them, and what do with them to drive you business forward and enhance the experience of everyone involved in your social media sphere. For the latter section, we throw you an article that explains the key differences in monitoring and measurement, then two more articles, one dedicated to monitoring strategy, the other to measuring efficacy. Plus, a video presentation for those who liked their social media movie-style. We’re pretty self-satisfied with the line-up, and we think you’ll find it helpful too. And let us know as much, leave us some love and suggestions.

Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

Community Connections

Connectedness and Customer Service. An experience with a lost wallet at Starbucks gets Carol Dangson thinking about customer service and social media, primarily the importance, at the end of the day, of not the social media tools, but the person behind the computer using them.

How To Manage A Sustainable Online Community. Mashable offers a visual, cyclical theory of online community behavior and suggests familiarization with it in order to avoid the “Three cardinal sins” of online community management. This one’s got some great visuals and ideas on value formation in social media.

Geolocation Grows Despite Privacy Concerns. Last week we posted an article on FourSquare and its dubious effectiveness for marketers. But this week we hear that nearly 40% of individuals using mobile services use services that are aware of where the individual is located. Learn how particular demographics are behaving with geolocation with this Webroot and Forrester study.

Monitoring and Measurement

Why You Need To Monitor and Measure Your Brand On Social Media. Our headlining article for this section. What’s the difference between monitoring and measuring your social media, and why is each important?

10 Tips for Successful Social Media Monitoring. Now that we know what monitoring is, we need to know how to do it well. Foremost the article emphasizes strategy and a plan (like us!). From there we’re offered a series of smart ideas on really evaluating what’s going on in your social media world.

How To Measure Social Media Return On Investment for the Complex Sale. We’re big on ROI here. That’s why it’s a pleasure for us to recommend this article by Nichole Kelly, who thinks that businesses can build an effective measurement strategy by taking a holistic view of lead generation. Enclosed are four tips on making sure that you’re effectively measuring social media’s effect on your bottom line.

Starbucks Video Case Study: Powering Product Launches, presented by Alexandra Wheeler. A nice, thorough presentation looking at Starbucks and powering product launches. We know–Starbucks again?! What can we say. We’re coffee people (and not the only ones, it seems–take note). Alexandra’s big idea is that social media can change behavior and drive purchase decisions. Let’s hear what she has to say.

Image courtesy www.liverpool.nsw.gov.au

Greetings, everyone. We’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience. This week we have a nice bundle of practical articles in addition to an inspiring study.

Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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Experts Agree: Gen Y Will Not Grow Out of Social Networking. Most millenials agree that the benefits of sharing personal information online outweights the consequences, and that social media is here to stay.

Six Social Media Sins. There are a few attitudes to have toward social media that will guarantee dismal times in your social media experience. These are six things thou shalt not do

More Social Media Policies: La Times, Harvard Law, Microsoft, and Cisco. It’s wise for many businesses to develop a social media policy. Here’s a look at what some big names are doing and what you can learn form them.

10 Ways to Boost CRM with Social Media Tools. Social Media has Customer Relationship Management built right into it. But how do you actually get results? These guys have ten ideas.

image from FastCompany.

Aloha, everyone. We’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience. This week we have two articles on mobile social media, so again, something like a theme here.

Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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5 Companies Reinventing the way we think about mobile. Mobile devices have made some considerable technological advances since their inception. So who is it that’s been working on them, and what are they working on now?

Social media as small business strategy. In this article-video couple, Andrew Lock, small business marketing expert, talks about how you can track results in social media marketing, how to make money blogging, and using social media to provide users with surprise, special gifts.

6 Brilliantly Designed Mobile Sites. Many predict that by 2015 more people will browse the internet with mobile devices than with desktop devices. What will your mobile site look like? Mashable gives some stellar models to build off of.

Why Social Media Is Such A Challenge. Kip Cassino, vice president of research at Borrell Associates, talks to Media Life about the boundaries between advertising, promotions and public relations, what’s fueling social media spending, and why social networking is not a fad.

Howdy, everyone. We’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience. This week we have two articles about the social sphere (cause-based initiatives) and social media, so we might even call that a theme.

Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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10 Beautiful Social Media Infographics. If you’re a visual learner, these are ten images you need to see. Mobile phone usage, social media comparisons, demographics information, and much more. These infographics really allow us to see just what’s going on with social media today. Eye candy for a social media nerd if we ever saw it.

How to Get the Social-Media Generation Behind Your Cause. Do you run an issues-based cause? Ninety-Six percent of 18-34 year olds are on Facebook. Here are ten tips for getting youth involved in your ideas and activities.

6 Challenges to managing your brand on the social web. We talk a lot about the opportunities in social media, naturally. But what are some challenges that you’re going to face? Mashable gives us the top concerns of six different social media experts and how to address them.

How the Gulf Coast Benefit Is Using Social Media To Rally Support. Social media can play a crux role in any marketing strategy, whether it’s helping your business or, in this case, entering the social work sphere. What can other social causes learn from the Gulf Coast social media strategy?

Flickr credit BrianSolis