G’day ladies and gentlemen.

This week we’ve decided to give you a roundup of some new articles that do a lot of different things. It’s been a busy week and we didn’t want you to miss out on some important and helpful information that’s been popping out of Mashable in particular. So, in an old fashion tip of the hat to Mashable, we present you with some of this great content getting you up to speed on what’s up with all of these different platforms.

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What’s Up With Smartphones? Well, we’ve got tips for you to make your app more discoverable. It has to do with optimization, in-bound leads, and customer reviews. Oh by the way, soon your phone may be able to tell you when you’re sick. When will we see the phone that tells you what the right thing to do is?

What’s Up With Twitter: They’re putting promoted tweets in your timeline in the Next 2 Months. And by the way, I hope you like the new twitter. Because the old one is dead.

What’s With Facebook? They’re experimenting with comment ads. This is an interesting move, and is a nifty new idea that you may want to start considering. With this addition to the ad strategy, en element of engagement is instantiated that wasn’t present before.

What’s Up With LinkedIn? They’re perpetually getting better, and now they’re using column ads and profile promotions to encourage follows and recommendations, similar to some of the features on Facebook’s right hand interface column. Imagine, on the side of your LinkedIn page, “you might be interested in applying for this job”.

Apologies, everyone, for being a bit tardy this week. But, better late than never, we’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience.

Be on the lookout every Monday for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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Should We Be On Twitter? Is Twitter right for you? Well, do you have something to talk about? Josh Klein elaborates on the best use of this potentially very powerful social media tool, and whether or not it will be useful to you.

Small Business News: Selling Integrity. Social media is about building relationships. But there’s a right and a wrong way to do it. Small Business Trends talks about the best ways to establish yourself as a brand that people really “like”.

Do SMBs on the Web Get More Sales? It’s what you want to know. Will using social media actually raise your sales? Small Business Trends brings you an interesting study with some encouraging graphs and discussion.

How To: Use Social Media Lead Generation. “51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter” How will you take advantage of this and up the amount of leads you generate?