1. More Than A Meme, But Also A Meme: The Death of Osama Bin Laden

    Last Sunday, President Obama officially announced (on TV and via a live stream online) the news that people had been tweeting about for over an hour: Osama Bin Laden had been located and killed by U.S. Military forces. Whatever your politics, the event was the single biggest landmark for social media to date, and everyone responded. Below we’ve collected the absolute best coverage of the event from a social media standpoint. If you have anything to glean from this response (other than that if you’re not on Twitter, you probably should be), we’d love to get the conversation going.

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    How Social Media Reacted On Osama Bin Laden Death. We’ve been keeping up pretty darn well with these stories, and this has the best sum-up of how a variety of platforms were affected by the news, from Flickr to Youtube to search engines.

    Timeline: How News of Osama Bin Laden’s Death Unfolded on Twitter. Everyone knows Twitter is where it started. Mashable recounts how, piece by piece, second by second, the world came to know and respond to the monumental event.

    One Twitter User Reports Live From Osama Bin Laden Raid. And apparently he didn’t even know what he was in the middle of.

    “Osama Bin Laden is DEAD” Facebook Page Goes Viral. Over 150,000 likes in two hours.

    Foursquare Users Check Into Post-Osama Bin Laden World. You might be thinking, how could people check in to a thing like this? Well, they did.

    Google Maps Shows Where Osama Bin Laden Died. Even Google Maps is in on it! Quickly after the news was revealed, Google Maps was updated with an “Osama Bin Laden’s Compound” in norther Pakistan.

     

    Other Related Stories

    Osama/Obama Gaffes. And next-to-lastly, how not to do social media in a time of crisis. Lesson #1–do not report, under any circumstances, that the President has been killed.

    Players learning that social media needs to be used responsibly. You tweeted, she tweeted, we all tweeted. Let’s face it, not all of it was appropriate and you’d be a lucky one if you managed to squeeze by a Facebook political conversation unnoticed. But if you’re an NFL player, it’s hard to hide in the crowd. And Rashard Mendenhall of the Pittsburgh Steelers learned the hard way.

    Photo by ZUMA Press via Mother Nature Network (MNN).

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  2. What’s New With Facebook

    Friendly Friday, yall!

    With a good Texan salutation, we move on to this week’s Friday blog post, in which we cover some new stuff with Facebook. No, we won’t be covering the “shift+enter” complaints or the “memorable status updates” (Watch your words! Facebook never forgets!), but we do have some articles that should prove a tasty treat for those of you with a sixth basic taste of business. So what can Facebook do for you today? Let’s see:

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    What’s New With Facebook

    Facebook Expands Tagging to Include Comments: The same “@” sign that you’ve been using to link events, people, and pages is being expanded into virtually any place you can enter text on Facebook, which, if you’re the taggable brand, is good news for you.

    4 Facebook E-Commerce Tips for Brands: a lot of businesses use Facebook to sell directly rather than as a referral tool. If you’re doing this or this idea sounds appealing to you, here are some good tips on doing it right.

    Yes, Facebook Is A Viable Marketing Strategy For Startups: There is some concern among “the they” that Facebook is no longer– or at least will soon no longer be—fashionable or effective. Nick O’neill calls them out and argues that Facebook is still the number one marketing channel and is “practically mandatory” for online startups.

    REPORT: Facebook Like Drives $1.34 In Ticket Sales: Eventbrite recently released a study showing the dollar worth of a facebook share and a tweet in ticket sales for events, a must-read for any business hosting (or thinking of hosting) events.

    Why You Need Facebook’s Like Button On Your Site: We probably don’t need to beat you over the head with this idea for you to know its importance. But really, you should do it. The article has some resources and fully explains the awesome functionality of the “like”.

    image courtesy www.twitter.com/facebookmedia

     

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  3. Social Media Roundup 01.28.11- Business to Business

    Aren't all of your B2B interactions like this?

    Well hello there! This week’s roundup is all business. So business, we’ve got a slew of articles here for you on B2B. Emarketer has some info-packed articles on mobile, email, websites, and social media use among B2B, and MarketingSherpa serves some knowledge made of social media tactics and B2B sales.

    So be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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    Website and Email critical b2b investments: Emarketer gives us another insightful article, showing that online marketing spending in 2011 has website and email with the largest increase in funding, followed by social media. This article’s packed with additional stats on what the B2B industry is doing.

    How and When to Use Content in the B2B Sales Process: MarketingSherpa has three of their panelists from the “How To Develop Content for Specific Buying Stages” panel break down their systems and advice into essential elements of cohesiveness, defining the buying stages, and involving sales. Read the thorough explanations of each element via the link.

    Social Media Tactics for B2b: What are the most common B2b social media marketing tactics? MarketingSherpa graphed it out so you can find out what’s most effective for other B2b groups like your own.

    B2B possibilities for mobile: Forbes Insight surveyed C-Suite executives in October 2010 and found 82% had a smartphone, with 56% saying they’d clicked on mobile ads. If you wanted to know about the real presence of mobile in the business world, this Emarketer article breaks it down well. How often do you work on your smartphone?

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  4. Neovia Solutions on Tech in Twenty Podcast

    The awesome crew over at the Tech in Twenty podcast asked Holly to appear on this week’s show. Jennifer Navarrete and Luis Sandoval Jr., our social media brethren (and Holly’s mentors), run a great live podcast every Thursday evening at 8 p.m. (CST) that covers the latest in tech news and gadgetry. Check out this week’s episode, featuring Holly discussing strategy, agility, and how to overcome challenges in social media. You might also want to subscribe to Tech in Twenty in iTunes.

    Thanks again to Tech in Twenty for having us!

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  5. Neovia Social Media Podcast: Filtering the Noise

    This week we discuss our most least favorite thing to hear about social media: “I don’t care what you ate for lunch.” Which takes multiple forms, such as “I don’t care where you’re eating lunch.” So Kendra and I discuss signal versus noise in the social media sphere, including why you should care, and for lack of better way of saying it, how you can care efficiently. We discuss the various ways you can use filters in Facebook, Twitter, location-based applications like Foursquare, and feed readers. And what’s making us happy this week? Believe it or not, reading materials.

    [Links we mentioned]

    Twitter:

    [LISTEN]

    Listen here:

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    Download: Download this episode (right click and save)

    iTunes: Subscribe in iTunes

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  6. Meet the Fall 2010 Neovia Interns

    A couple of months ago, we announced what we hoped would be a solution to the problem that many businesses face – needing help with the day-to-day tasks of maintaining a consistent, quality online presence. We began our training and certification program for social media interns this fall. These social media interns are available to our clients to help with the day-to-day tasks of managing their online presence, such as formatting blog posts, editing videos, and administering Facebook and Twitter accounts. Many of them work in the offices of our clients, where they can soak up the company’s culture, values and business.

    We’re pleased to introduce our first crop of social media interns, newly trained and already working with clients.

    Ericka Clay

    Ericka graduated from the University of Arkansas in 2007, with a bachelor’s degree in English/Creative Writing. She moved to Corpus Christi in 2008 with her husband and their family business. She is a novelist, blogger and mother to a one-year-old daughter. She joins the Neovia Solutions team as our internal intern, in the hopes of learning the social media marketing ropes in order to one day open her own agency working with authors on their online presence.

    Jaclyn Nix

    Jaclyn will graduate from Texas A&M University-Corpus Christi this May with a degree in Communications with an emphasis in Media. She interned this past summer at the Art Museum of South Texas, working with their website and Facebook fan page to create an up-to-date online presence. She is also responsible for a public service announcement, “Buckling Up,” which was selected by the Texas Department of Transportation as the winner of a contest. It appears regularly on television. She joins the Neovia Solutions team as client company 3eWerks social media intern.

    Tyler Moody

    Tyler will graduate from Texas A&M University-Corpus Christi with a bachelor’s degree in Marketing. Before coming to us, he worked as an intern at Snap Fitness, where he helped establish and maintain the gym’s social media presence. Tyler hopes to enter the marketplace as a marketing professional, and to obtain his MBA in Marketing. His passion and drive made him the perfect addition to our social media team working for the Loyd Neal re-election campaign.

    Adriana Oliva

    Adriana will graduate from Texas A&M University-Corpus Christi this May with a bachelor’s degree in Marketing. Originally from Laredo, Adriana came to Corpus Christi to go to college. She is the president of the Sophia Del Carmen Fan Club, in which she handles promotion, website maintenance, graphics and social media presence for the Latina artist. She joins the Neovia Solutions team as a general intern, who will work with various clients as needed.

    Martha Castro

    Martha will graduate from Texas A&M University-Corpus Christi this May with a bachelor’s degree in Marketing. Like Adriana, she is originally from Laredo and came to Corpus Christi for college. She is co-president along with Adriana of the Sophia Del Carmen Fan Club, and also works with children’s book author Ben Joy as his marketing assistant, helping with his online and social media presence and promotions. Martha joins the Neovia Solutions team as a general intern, working with a variety of clients as needed.

    ________________________
    Holly R. Hoffman

    Cofounder & Chief Inspiration Officer, Neovia Solutions
    321.277.6573
    holly@neoviasolutions.com
    www.neoviasolutions.com
    Contact Me SlideshareFacebookTungle.meTwitterYoutube

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  7. [VIDEO] How To: Optimize Your Facebook Links

    Posting links to your website or blog on Facebook is a great way to drive traffic, but you may not be getting the most out of your Facebook links. There are a lot of little things you probably don’t know that you can change about the way you’re posting. Hopefully, this quick little how-to video will help.

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  8. Social Media Roundup 7.12.10

    Aloha, everyone. We’ve rounded up some of the top stories in the social media world to help you stay up to speed with trends and developments that will enhance your online marketing strategy and experience. This week we have two articles on mobile social media, so again, something like a theme here.

    Be on the lookout every week for news, tips from pros, reviews, emerging technology, and a whole bundle of thought-provoking articles on this ever-developing, exciting world of social media.

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    5 Companies Reinventing the way we think about mobile. Mobile devices have made some considerable technological advances since their inception. So who is it that’s been working on them, and what are they working on now?

    Social media as small business strategy. In this article-video couple, Andrew Lock, small business marketing expert, talks about how you can track results in social media marketing, how to make money blogging, and using social media to provide users with surprise, special gifts.

    6 Brilliantly Designed Mobile Sites. Many predict that by 2015 more people will browse the internet with mobile devices than with desktop devices. What will your mobile site look like? Mashable gives some stellar models to build off of.

    Why Social Media Is Such A Challenge. Kip Cassino, vice president of research at Borrell Associates, talks to Media Life about the boundaries between advertising, promotions and public relations, what’s fueling social media spending, and why social networking is not a fad.

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  9. Social Media for Small Business presentation slides

    We had a great time presenting at the SCORE Social Media for Small Business seminar last week. With 135 inquiring minds in the room, we saw a lot of business owners and non-profits getting it – social media works! Here are the slides from our presentation.

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  10. 06/10/10 – SCORE Online Marketing Seminar – Del Mar Small Business Development Center

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