It’s the stuff of what you are, your essence, your worth and value–it’s your content. The thing that sets you apart from the next guy is your potential and what you produce and put out into the world with that potential. Getting a bit too philosophical for you? The word content starting to sound funny when you say it? Well let’s look at it this way:
How is content marketing any different from product marketing? It is true that product is a kind of content, but content can mean a variety of things. It can mean a video, white papers, sharing a presentation on Slideshare, a blog post—in short, business generated, not-for-sale product. Most content takes the form of releasing information, expertise, or instruction to a viewer, reader, onlooker, what have you. Product marketing is, in the first place, trying to get you to purchase a product. While content marketing is, in short, driving you to consume and enjoy information that may be of use to you.
Then what’s the point? Well, we’ve got some videos from the Neovia Summit last week premiering shortly, but for now suffice it to say that this kind of content marketing allows people to know, like, and trust your business–ultimately leading to sales. But, for the good of business, your heart has to be in the right place or you’re just another dude throwin’ ads in my face. Dig?
But let’s put our feet back on the ground and dig our cleats into the turf. What we have here are a series of articles that demonstrate quality content marketing, and offer practical, bottom line advice on how to use it. Remember to check our Facebook page and Twitter for updates on when those videos are coming out.
Three steps to generate higher ROI from content marketing. You’ll see the beginning of this article, which has some helpful stats on the efficacy of particular content marketing strategies. You can read the rest for a free membership, but hey, we’re not gonna make you.
How 3 Companies Took Content Marketing to the Next Level. Learn from the best! Husbpot, mint.com, and American Express all chime in here.
The Importance of Writing Well For Social Media Content. We know it’s important to write well (DoNt wEee!!!^&) in any circumstance, but why does that sentiment seem to evaporate in some social media contexts? Humanities students unite! Writing makes the social world go round after all.
5 Step Model For A Killer B2B Content Marketing Strategy. These guys really do have an impressive content marketing model, from extensive planning to evaluation. Take a note or two, and, when considering content you’d like to produce, think: what kind of content would I like to see as a social user?
11 Ways to find new content for your social strategy. Every businesses #1 worry in content marketing is? “What do I talk about?” Don’t worry, this happens to everybody, ourselves included. Luckily when Social Media Examiner had this problem, they decided to talk about what to do when they had that problem. Thanks SME!
3 Advantages of Using Content Marketing for SEO. Something you certainly want to consider in your content marketing strategy.
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