Holly Hoffman
Neovia Solutions educates businesses and organizations on how social media can achieve tangible business goals (sample presentations below). Here is some additional information about Holly Hoffman and Kendra Kinnison. Our speaking style is interactive, humorous, down-to-earth and full of real-life examples. Neovia can customize your presentation to address your audience, and we adjust to match the level of understanding and questions as we go along.
We cover these topics from a general or overview level down to the nitty-gritty details, depending on your needs. We have presented to executives, trainers, advertising professionals, conferences, non-profits, government agencies, students, small business owners, and many other groups.
We do a free 30-to-45 minute presentation that is a general overview of social media and basic marketing strategy. For fees regarding customized presentations and other information via our contact page, or email info@neoviasolutions.com.
Speaking topics
We can speak about whatever you’d like. Here are a few that we’ve done in the past or that might get your wheels turning. Whatever the audience, we can tailor it to fit your needs.
Strategy First: Why You Need A Social Media Strategy
We believe strategy should come first in your social media efforts. We discuss the POST analysis process developed by Forrester Research analysts, where your target demographics live online, what business results you’d like to see come out of your social media efforts, and how to achieve them. Among the other topics we discuss are creating consistency, avoiding Bright Shiny Objective Syndrome, and crafting a marketing funnel.
Twitter Demystified
The latest, hottest trend in social media can be a channel for your small business. Learn how to build awareness, generate leads, increase sales and foot traffic, promote, and build customer loyalty. We will also show you the tools that will make engaging with Twitter an efficient and effective breeze.
Digital Bootstrapping
Need an ample supply of information technology tools without breaking the bank? This course will unveil the tips and tools you can use to run your business or non-profit on a digital shoestring, but without feeling the pinch.
Social Media for Non-Profits
The non-profit world has been accustomed to shoe-string budgets and boot-strapping for a long time. Social media can make your small (or even non-existent) marketing budget go far. You’ll receive information on using social media and other digital tools to build awareness, promote events, stay in contact with members, fund raise, and keep overhead costs down with online collaborative tools.
Event Marketing
Learn how to use social media tools for every step of your event. You will learn how to use social media to collaborate and plan an event, tease and promote your event with tools like Facebook, Twitter, EventBrite & email marketing. We will also show you how to create a lasting impression with attendees long after your event is over. And what’s an event if people don’t show up? You’ll learn how to get your event attended Standing Room Only.
Social Media for Employers (and/or Human Resources)
Employers and human resources professionals face a different kind of fear over social media than the average user. Neovia Solutions will walk through the process of creating a social media policy and how to implement it, as well as how to stop productivity loss, conduct informal background checks and protect your company and employees. We’ll show you how to make social media work for your company – not against it.
Social Media As Productivity Propeller
Steamed that your secretary is always on Facebook? Tired of your salesperson constantly tweeting? Put them to work and turn them into assets. We’ll show you how wvery employee has the potential to be both recruiter and marketer. We’ll also dig into the social tools that can make for more efficient internal communications.
Crafting Effective Social Media Policies
How do you deal with that employee who spends too much time on Facebook? Or the one that complains about her coworkers on Twitter? Just how much control should you give the intern? We’ll talk to you about how companies, both large and small, have effectively dealt with these issues. We’ll cover social media use on company time, dealing with offensive use on personal time, and help you determine if you need a loose, strict or middle-ground policy.
Recruiting Via Social Media
Is your next employee waiting for you on LinkedIn? Is she out there tweeting, or is he blogging off your radar? We’ll discuss how to hire and recruit using social media, perform informal background checks on candidates, and also discuss what’s OK and what’s not OK when recruiting with social media.
Social Media Strategy for Small Business
This presentation will show you the steps needed to create your social media strategy using the POST method developed by Forrester research analysts. We will walk you through finding the social technographics profile for your target customers/clients, outlining and defining your objectives and develop a strategy for achieving your goals. You will also be introduced to the technology and tools to help you succeed in social media.
And More!
Social media is our world. We eat, sleep, live and breathe it, 24/7. If there’s a topic you want covered, we can do it.
Sample Presentations (Video and Slides)
