We’ve talked about email marketing before, particularly in relation to how to make your email social and integrate the two toolsets. This week we talk about email marketing strictly. Yep, it’s open rates, it’s subscriptions, it’s smart content. Everyone’s got an email address, and everybody’s got their own inbox. So this is a privileged place to be. What’s the best way to encourage people to want you in that space? This question and more addressed below.
As always, we’re taking your questions. Did we not hit on the exact thing you wanted to know about? Get at us.
2 Email Marketing Strategies That Work. This article offers the Short Course Strategy and the Further Interaction Strategy, which are designed to increase open rates, build relationships, and help involve the reader in your multitude of web content.
Humanize Your Email With A Well Timed Thank You. This one gets straight to the point. In all of these articles you’re going to see some constant advice: people don’t like feeling that they’re being sold something. It’s important, as always, to be honest, genuine and human. Thank you notes certainly help–see this article for the proper timing.
Emails Are Content Too. For whatever reason, many organizations are a bit hesitant when it comes to what to put in their emails. What’s the proper content? Can I put this, can I put that? This article encourages you to treat your emails just as you would with any other content venue. Likewise, and perhaps moreso, look at the emails your sending as potential blog posts. Take nuggets from them and you have tweets and fan page updates. Your emails are worth it. Be bold, be original–do your thing.
Email: Option vs. obligation. This raises some interesting questions not only about outward emails but internal email as well–primarily concerning email flood. The article claims that, when we send an email, we feel the recipient is obligated to respond in some way. But what are the implications of viewing it as an option? Keep this in mind when for internal purposes as well as for external purposes.
5 Proven Ways To Increase Email Subscriptions. This is the start of a really solid article suggesting some useful and creative tips for getting more people to subscribe to your email. To read the whole thing you’ll need a MarketingProfs subscription, which is free.
image courtesy emarketing-strategies.blogspot.com