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Last Sunday, President Obama officially announced (on TV and via a live stream online) the news that people had been tweeting about for over an hour: Osama Bin Laden had been located and killed by U.S. Military forces. Whatever your politics, the event was the single biggest landmark for social media to date, and everyone responded. Below we’ve collected the absolute best coverage of the event from a social media standpoint. If you have anything to glean from this response (other than that if you’re not on Twitter, you probably should be), we’d love to get the conversation going.
Osama/Obama Gaffes. And next-to-lastly, how not to do social media in a time of crisis. Lesson #1–do not report, under any circumstances, that the President has been killed.
Players learning that social media needs to be used responsibly. You tweeted, she tweeted, we all tweeted. Let’s face it, not all of it was appropriate and you’d be a lucky one if you managed to squeeze by a Facebook political conversation unnoticed. But if you’re an NFL player, it’s hard to hide in the crowd. And Rashard Mendenhall of the Pittsburgh Steelers learned the hard way.
Really, does Old Spice ever do it wrong? In the spirit of great things, we’ve provided you with a plethora of advice from the best in practical form. I would like to note the tremendously fantastic use of video throughout these links (and the above, to be sure), so that’s a nudge in a direction we think you might be thankful for. Got questions about video? Let us know. Enjoy these highly entertaining, highly inspiring examples of organizations and businesses that just got it right. Now, it’s your turn. We believe in you!
5 Smart Social PR Campaigns to Learn From. While turning a profit or just being helpful is still prevalent in this domain, social PR is about a bit more, and these campaigns do some really fantastic things to make their relationships intimate, meaningful, and genuine.
20 Awesome Facebook Fan Pages. Lip balm, candles, coffee, cupcakes, music, science. I mean, really. Take a look. There’s a lot to learn here, with a focus on doing fan pages right.
Warm welcome, everybody. This week we’ve got some articles on the possibilities at your fingertips with video. And–a small treat.
By now you know that video is ridiculously effective and can be easily shared throughout your social networks. People are much more likely to watch a good two minute video than to read your 5 page blog post, for instance. We’ve done some posts on video basics before, so what we have for you below are some articles that give a practical testament to the power of online video, along with the most recent ideas circulating in the video marketing world.
If you’ve never done video or are slightly intimidated by it, you shouldn’t worry. If nothing else, use this information to make you think about your social strategies. Consider whether or not video is something you want to focus on.
One note: So we thought it would be silly to have a post on video marketing without a video, but after searching Youtube for a quality video on the topic, we couldn’t find anything legitimate. So, we’re going with an example. And the best we could think of is, you guessed it, the new Old Spice videos. Gotta love ‘em. Video below.
How Video Can Increase Mobile Site Conversion. Year of mobile. Year of mobile. Year of mobile. The mobile video attention span is shorter (consider fifteen to thirty second videos), which means less time for you and more time for the viewer on your mobile app, bringing them closer to making a purchase. This and other great ideas at the link.
Neovia Solutions is excited to announce our new online training course, Social Media Loser to Power User. Do you feel you’re falling behind in the new world of social media? Are you starting to notice your co-workers talking about Twitter and connecting on Linkedin? Are you afraid of becoming a dinosaur in the workforce? Never fear. In four weeks, we can can transform you from social media loser to power user. An essential course for anyone who wants to master social media.
We’re bringing the expertise you’ve seen in our free how-to videos to a thorough tutorial on all the major social media platforms and sites. We’ve teamed up with Imagine More to bring ease and flexibility to our training course.
Over the course of a month, you’ll learn all about Facebook, Twitter, LinkedIn, blogs, email marketing, and YouTube, through a series of twenty 5-to-10-minute videos that take you through each platform and site, exposing you to the tools that the power users employ to make their social media use more effective and efficient.
Lesson Four: Finding Privacy on Facebook: Exploring Privacy Settings
Lesson Five: So Many Friends, So Little Time: Creating Lists & Blocking Applications
Lesson Six: A Place for Fans: Creating a Fan Page for Business
Lesson Seven: Measuring Facebook: A Look at Insights
Lesson Eight: Whatʼs a Tweeter? Intro to Twitter
Lesson Nine: Finding Your Way Around the Twittersphere: Twitter Basics
Lesson Ten: I Donʼt Care What You Had For Lunch: Hashtags, Filters, and Lists
Lesson Eleven: Big Kid Social Networks: Intro to LinkedIn
Lesson Twelve: CluedIn: LinkedIn Basics
Lesson Thirteen: Are You Referring To Me? Getting LinkedIn Recommendations
Lesson Fourteen: You Know A Lot: Using Answers to Spread Your Good Name
Lesson Fifteen: One Application to Rule Them All: Third-Party Applications & Cross-Posting
Lesson Sixteen: Getting Bloggy With It: Intro to Thought Leadership (i.e., Blogs)
Lesson Seventeen: The Facebook of Blog Platforms: A Tour of WordPress
Lesson Eighteen: The Holy Grail of Online Marketing: Intro to Email Marketing
Lesson Nineteen: Everyone Deserves a Banana: Meet MailChimp
Lesson Twenty: YourTube: Intro to YouTube
How does Social Media Loser to Power User work?
New enrollments are available to start on Mondays. Once you enroll, you’ll be sent the first video via email on the Monday start date you selected, as well as your login for the Imagine More site so you can view your video. For the next 20 business days, you’ll receive an email from us letting you know that your next video is ready to view.
You can choose to watch your video once a day, at any time that is convenient for you, or you can watch a week’s worth in one sitting if you’d like. The team at Imagine More has purposely made it flexible to fit anyone’s schedule.
HootSuite is a wonderful application that allows you to update and manage multiple social media accounts all in one place. It does a lot of neat tricks, but our favorite has to be allowing us to schedule updates to our Facebook fan page. Once you’ve linked your Facebook account and fan pages, you’re ready to try this. Watch our simple how-to video below to see how you can save time by scheduling all of your updates to Facebook in one sitting. Another plus: You get the consistency of a regularly updated fan page without worrying about remembering to post every day.
Posting links to your website or blog on Facebook is a great way to drive traffic, but you may not be getting the most out of your Facebook links. There are a lot of little things you probably don’t know that you can change about the way you’re posting. Hopefully, this quick little how-to video will help.