Remember the guy or gal who always had the right answer, always raised his or hand, always seemed to trail your teacher like a lovelorn Yorkie? Back in the day you may have teased the head honcho of your class but if you’re a business owner, there are a few things you can learn from your former classmate besides the proper way to shine an apple.
This week’s social media roundup shines the spotlight on ways to make your company stand out in a sea of small business. From offering impeccable customer service to getting crafty with Christmas, there is a countless number of ways to grab your customers’ attentions and exceed their expectations. No need for the dunce’s cap, my friend.
Be sure to meet us back here every Friday to learn the latest and greatest in ever evolving world of Social Media.
Sometimes It’s Okay to be a Yorkie
“Best Social Media Customer Service” Finalists Discuss Their Success Imitation is the sincerest form of flattery, is it not? Read this Mashable article to learn what works and what doesn’t when working with your customers.
The Most Important Question to Ask Yourself Before Posting Content Content is king in the world of social media. Even if you have the skills to set up a Facebook page, a Twitter account and a blog, nobody cares unless you offer them something substantial. If you want your business to deliver killer content, you need to figure out what you stand for because if you don’t know, no one else does either.
Barcode Hero Lets Kids Send Wish Lists to “Santa” I’m not saying you have to create a crazy cool app that lets kids scan the toys they’d like for Christmas so their parents know what Santa should get them like Barcode Hero did, but it would help. Okay, all kidding aside, this article teaches us an important lesson. Thinking outside the box especially around the holidays can get more customers in the door and/or purchasing your product. And that my friends puts the “merry” in “Merry Christmas!”.
10 Burning Questions About Why Some Entrepreneurs Fail and Others Succeed Time for a pop quiz! I’ll wait out the collective groan. Are we good? Great! Now let’s get cracking. This article from Business Insider asks the questions (and gives the answers so put away that cheat sheet) to why some businesses fail and why others stay solid as a rock. If that’s not a test worth taking I don’t know what is.
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Christmas bells are ringing with holiday cheer and so is the online world. It’s amazing how social media comes alive especially at times when people are remembering their loved ones and celebrating the season. What better way to connect nowadays than through an online network? Airline tickets are astronomical, traveling in general can get expensive so sometimes the holidays are spent at home. But that’s not all bad considering everyone can keep in touch with family and friends through various social networks.

Email, it’s easy, no? Send out a few lines and a picture attachment and all of a sudden Aunt Susie and Uncle Bill feel as if they actually attended little Timmy’s soccer game. As far as growing familial relationships is concerned, email is the go to platform, especially if your relatives aren’t up to speed on Facebook yet.
Most people don’t question the necessity of social media in their every day lives but there are a few that are hankering for the days of family game night rather than succumbing to a riveting game of Farmville. And this is understandable. There are times when the online world seems vacuous or sometimes even intimidating and many would-be users are too scared to enter a space where faux paxs are not only witnessed by millions but are never, ever forgotten. Checkers by comparison is smooth sailing.