1. Social Media Roundup: 12.10.10 Making Your Business the Head of the Class

    Remember the guy or gal who always had the right answer, always raised his or hand, always seemed to trail your teacher like a lovelorn Yorkie?  Back in the day you may have teased the head honcho of your class but if you’re a business owner, there are a few things you can learn from your former classmate besides the proper way to shine an apple.

    This week’s social media roundup shines the spotlight on ways to make your company stand out in a sea of small business.  From offering impeccable customer service to getting crafty with Christmas, there is a countless number of ways to grab your customers’ attentions and exceed their expectations.  No need for the dunce’s cap, my friend.

    Be sure to meet us back here every Friday to learn the latest and greatest in ever evolving world of Social Media.

    Sometimes It’s Okay to be a Yorkie

    “Best Social Media Customer Service” Finalists Discuss Their Success Imitation is the sincerest form of flattery, is it not?  Read this Mashable article to learn what works and what doesn’t when working with your customers.

    The Most Important Question to Ask Yourself Before Posting Content Content is king in the world of social media.  Even if you have the skills to set up a Facebook page, a Twitter account and a blog, nobody cares unless you offer them something substantial.  If you want your business to deliver killer content, you need to figure out what you stand for because if you don’t know, no one else does either.

    Barcode Hero Lets Kids Send Wish Lists to “Santa” I’m not saying you have to create a crazy cool app that lets kids scan the toys they’d like for Christmas so their parents know what Santa should get them like Barcode Hero did, but it would help.  Okay, all kidding aside, this article teaches us an important lesson.  Thinking outside the box especially around the holidays can get more customers in the door and/or purchasing your product.  And that my friends puts the “merry” in “Merry Christmas!”.

    10 Burning Questions About Why Some Entrepreneurs Fail and Others Succeed Time for a pop quiz!  I’ll wait out the collective groan.  Are we good?  Great!  Now let’s get cracking.  This article from Business Insider asks the questions (and gives the answers so put away that cheat sheet) to why some businesses fail and why others stay solid as a rock.  If that’s not a test worth taking I don’t know what is.

    Photo Credit:

    Image: jscreationzs / FreeDigitalPhotos.net

    http://www.allfacebook.com/facebook-parents-truste-2010-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Reader
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  2. Social Media Roundup 12.2.10: The Holidays Go Social!

    Christmas bells are ringing with holiday cheer and so is the online world.  It’s amazing how social media comes alive especially at times when people are remembering their loved ones and celebrating the season.  What better way to connect nowadays than through an online network?  Airline tickets are astronomical, traveling in general can get expensive so sometimes the holidays are spent at home.  But that’s not all bad considering everyone can keep in touch with family and friends through various social networks.

    Gift giving is also becoming more of an online activity considering this past Cyber Monday consumers spent more than $1 billion dollars buying online!  There are amazing deals to be had on the worldwide web, but there are also other advantages to shopping from the screen.  Sometimes it’s nice to buy gifts from the comfort of your own home especially if you’re short on time and have a couple of little ones who aren’t keen on standing in line.

    It seems the online world has a little something for everyone this holiday season and we’ve added links that won’t disappoint.  Be sure to check out the article about the Santa Tracker!

    And remember to visit us here every Friday at the Neovia Solutions Blog to read the latest and greatest in social media.

    A Very Social Season

    Top 10 Gadgets Mashable Readers Want This Holiday Season Trying to find the perfect gift for that very special techie person in your life?  Browse these gadgets and find the one that will make this season incredibly memorable.

    Holiday Marketing, A Few Favorite Things The holiday season isn’t just for consumers, it’s a happy time of year for businesses too.  This article from Small Business Trends shows ways businesses can connect with their costumers.  From Christmas cards to coupons, there’s a way to keep your company cheerful all season long!

    Got Stress?  Here’s a Holiday Tip The holiday season can be merry but as everyone knows it can also be stressful, especially if you’re a business owner.  Read this article to find reasons to be thankful and ways to ease seasonal tension.

    Track Santa in Real-Time With Google Maps This Holiday Face it, you want to know where he is as much as we do!  Check out this Mashable article and video on Google partnering with NORAD to see where Santa is every second.

    Photo Credit:

    Image: FreeDigitalPhotos.net

    http://www.allfacebook.com/facebook-parents-truste-2010-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Reader
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  3. Neovia Social Media Podcast: Creating a Social Media Team

    We ran across a few blog posts this week about how to create a social media team within your organization. Of course, we had to add fuel to that fire. In this podcast, we discuss who should be on your team, what exactly your team should be doing, and how that team interacts with the rest of the organization (hint: a lot!). Check out our chart below that illustrates the structure and flow of a social media team.

    Making us happy this week? Kendra loves up on some strategy, and Holly hearts ScreenFlow.

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  4. Social Medial Roundup 11.18.10: A Picture is Worth a Thousand Words


    With the advent of Facebook, a subculture has been carefully crafted, one in which lives are lived and quickly documented for all of the world to witness.  I’m talking photos.

    As humans, we’re visual creatures, taking the world in through our baby blues in order to process it in our own way.  Therefore, it’s critically important that social media offers us enough visual stimulation to stay interested and ever ready to assimilate knew information.  Business owners listen up!  If you want your consumers to connect with your brand, don’t be stingy with the camera.

    From beautiful still life portraits shot and edited on sites like Picnik to on the go pictures taken with your iPhone, photography is yet another tool that makes our social media space that much more appealing.

    If you’re looking to spruce up your blog, fill up your photo album on your Fan page or offer your Twitter followers behind the scenes pics of your smoothly run business, then check out the following articles and get snap happy!

    And remember to visit us here every Friday at the Neovia Solutions Blog to read the latest and greatest in social media.

    Don’t Be Camera Shy

    iPhotography: 10 Pro Tips for Snapping Perfect Perfect iPhone Photos Good news for all of us photography novices: your iPhone can be your portal to perfect pictures.  This article gives tips and tricks to making your iPhone photos look professional.  Be sure to check out the apps recommended by pro iPhone photographers.

    Flickr Invites Users to Find Their Facebook Friends You’ll need a place to store all of your newly snapped photos so why not try a site that will not only take care of your storing needs but connects you to a network of budding photographers like yourself?  Flickr is now suggesting “people you may know” to their users, a function that keeps people connected and increases photo sharing capabilities.

    Stipple Secures $2 Million to Build Photo Tagging Tools for Publishers Where there’s photo taking, there’s photo tagging.  Read up on a start up company’s desire to allow publishers to tag people and products in photos on their sites.  This could mean big things (and revenue) for brands of all kinds!

    Picture This Need to know where to find photos if you don’t have time to take them yourself?  Want to learn a little more about copyright laws when it comes to photo use?  Want links to great photo editing sites? Then please read this article by Scott Monty and tell me how psyched you are to get started!

    Photo Credit:

    Image: Michal Marcol / FreeDigitalPhotos.net

    http://www.allfacebook.com/facebook-parents-truste-2010-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Reader
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  5. Social Media Roundup 11.12.10: Email, The New Frontier

    The new frontier of email in social media.Email, it’s easy, no?  Send out a few lines and a picture attachment and all of a sudden Aunt Susie and Uncle Bill feel as if they actually attended little Timmy’s soccer game.  As far as growing familial relationships is concerned, email is the go to platform, especially if your relatives aren’t up to speed on Facebook yet.

    But interestingly enough, email also plays an important role when carefully crafting budding business relationships.  People take you seriously when they receive an email campaign that is well thought out, organized and is easy on the eyes, so to speak.  And there are plenty of ways to achieve these types of results in the new frontier of email correspondence.

    Find out what you need to be doing to make your business emails dazzle your current and potential clients in the following articles.  And be sure to visit us every Friday for our Social Media Roundup!

    Conquering the New Frontier of Email Correspondence

    How to Identify Brand Loyalists on Your Email List This author notes that there are three types of people who receive your emails: those that love you, those that like you, and those that are sticking around just because they can.  Find out how to identify those loyal to your brand in order to craft emails to their liking.

    5 Ways to Turn Email Newsletters into Valuable Customer Insights You may think sending out an email newsletter to clients is a piece of cake but you can move beyond the “simply press send” mentality and learn new ways to test how well your message is being received.

    Why and How you Should be Using Triggered Email, Part 1 Sending out targeted emails to a specific consumer at a specific time has been proven to be more effective then sending out broadcast emails.  Learn how to use this tool to become an email rock star!

    Online Advertising: How to do it Right Email plays an important role in your overall online marketing strategy.  Learn what a “solo” email is and how it can be effective.

    Photo Credit:

    Image: jscreationzs / FreeDigitalPhotos.net

    http://www.allfacebook.com/facebook-parents-truste-2010-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Reader
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  6. Neovia Social Media Podcast: Social Media As Magnifying Glass

    Inspired by a client experience and an article by The Brand Builder, this week Holly and Kendra discuss how social media becomes a magnifying glass for your business. If you care about your customers, employees, and industry, it will show in your social media efforts. If, however, you don’t “give an eff” as Gary Vaynerchuk might say (although rather more colorfully than we have), that will show as well. Without caring and without passion, your social media efforts will never achieve the kind of success they would with it. We explore 3 tell-tale signs that show you’re afflicted with lack of caring in your social efforts.

    And, making us happy this week, is a lack of political ads as well as business epiphanies. You’ll have to listen to find out the rest.

    [STUFF WE MENTIONED]

    Care or Die: Because customer loyalty isn’t really rocket science
    TheBrandBuilder, @thebrandbuilder
    Gary Vaynerchuk, @garyvee
    @starbucks
    @pepsi
    Dave Ramsey
    Entreleadership
    Penultimate App for iPad
    BoxWave Stylus

    [LISTEN]

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  7. Social Media Roundup 11.5.10: Let the Online World Work for You, Not Against You

    Most people don’t question the necessity of social media in their every day lives but there are a few that are hankering for the days of family game night rather than succumbing to a riveting game of Farmville.  And this is understandable.  There are times when the online world seems vacuous or sometimes even intimidating and many would-be users are too scared to enter a space where faux paxs  are not only witnessed by millions but are never, ever forgotten.  Checkers by comparison is smooth sailing.

    But have hope.  Social media doesn’t have to consume your life if you don’t let it and can be very beneficial for your business and also for your family relationships and friendships.  Would any of us be privy to the fact that our best friend from preschool is getting her second Masters degree in neuroscience if it weren’t for Facebook?  Probably not.

    Let social media work for you, not against you.  Check out the links below to reignite your love for all things online and print out a copy for Aunt Mary who thinks your laptop is a giant adding machine while you’re at it.

    Reignite Your Love for Social Media

    Engage or Die: The Future of Social Media? Think social media is not for you?  Well, according to this video, social media is for everybody!  Learn how engaging online is important for local businesses and how social constructs are ever evolving.


    The Future of Social Media is Real
    This author makes an interesting point: once the social media hype dies down a new future will unfold, one where online socialization will greater enforce our face to face engagements.

    Donate Your Status to Show Support for the Iraq and Afghanistan Veterans of the U.S. Think Facebook is nothing but a brain drain?  For Veteran’s Day, the social networking site is offering a special app that will allow you to turn over your status update to become part of an “online” march to support those who have fought for our country.  It’s not all about Mafia Wars.  Promise.

    Facebook Encourages Americans to Vote Facebook helps you remember to do things in your day to day life, like voting.  If that’s not helpful and absolutely necessary then I don’t know what is.

    Photo Credit:

    Image: graur codrin / FreeDigitalPhotos.net

    http://www.allfacebook.com/facebook-parents-truste-2010-10?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Reader
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  8. Neovia Social Media Podcast: Consistency is the Secret Sauce

    This week we discuss consistency, routine and schedules, and how important they are when it comes to your social media strategy. Kendra starts off this week thrown off her workout schedule and notices how it messes everything else up. We see a lot of parallels between the things we do in our personal lives with routines, and in our social media lives as well. We discuss the importance of consistency, what consistency looks like, and how individuals and businesses can create some structure and routine around their social media presences.

    As to what’s making us happy this week, it’s hands down (no pun intended) the Penultimate app for iPad and the BoxWave Stylus. We’re handwriting our notes digitally and loving every second of it.

    [STUFF WE MENTIONED]

    Gary Vaynerchuk, @garyvee
    Tim Ferris, the Four-Hour Work Week
    Seth Godin
    BlogWorld
    Scott Stratten, @unmarketing, UnMarketing book
    Our interns
    [VIDEO] How To: Schedule Fan Page Updates in Hootsuite (from our blog)
    Penultimate App for iPad
    BoxWave Stylus
    Evernote
    Go Paperless and Keep the Handwriting (Kendra’s blog post)

    [LISTEN]

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  9. A Fan Page Isn’t a Strategy

    “You guys do fan pages, right?”

    Errrrr… Yes, BUT…

    We get that question quite a lot. It’s probably the number one reason a business considers working with us. They need a fan page. And odds are, they probably do. I’ve run into exactly one business that wouldn’t benefit from a solid Facebook presence.

    But here’s the catch – I said solid Facebook presence.

    What’s the Point?

    I like to ask that person why they want a fan page. The answers are usually “[insert young relative] said I needed one” or “our competition has one.” Sometimes all I get is a shrug.

    What’s the right answer to that question? To increase brand awareness. To drive foot traffic to our store location. To increase sales. To increase website traffic. Basically, anything that would inform some kind of strategy or intention for use.

    Having a Facebook fan page and thinking you’ve got this social media thing licked is a bit like hanging the sign on the store and saying you’re done with advertising. It’s going to take a little more than that to actually have an impact on your business with social media.

    We decided a long time ago that we weren’t going to build someone a fan page unless they let us do a strategy for them first. Here’s what we know: a fan page is nothing but an outpost for really great content. And where does content come from? Where does it lead? What do you want people to do after they’ve liked your fan page. These are the questions you should be asking yourself.

    The Marketing Funnel

    Here’s a drawing I do probably about two-to-five times a week (depending on how many clients I’m meeting with):

    It’s a marketing funnel (albeit a crude and over-simplified one). The idea is that no matter where in your marketing funnel a potential customer drops in (Facebook fan page, e-newsletter sign-up, Twitter), it all flows downhill toward your objective (the action you want them to take).

    Walk Them Down the Funnel

    Someone comes to a free seminar you hosted recently, which included a handout they take home with them. It includes a link to your Facebook fan page, and they like your fan page so they can be invited to your next free seminar. The fan page posts a status update later that week encouraging people to sign up for the monthly e-newsletter, which includes specials and coupons. They sign up for the e-newsletter and receive a 20 percent off coupon if they come into the store during November. That’s walking them down the marketing funnel (although, in retrospect, I would’ve collected their email address at the front door of that free seminar!).

    Think About This

    How could you have done that without a strategy that comprehends all of your digital and traditional marketing efforts?

    Facebook doesn’t do that for you. It merely provides a step down the marketing funnel toward your ultimate goal.

    A fan page isn’t a strategy. It’s a tool. How are you going to use that tool to get your potential customers to take action?

    [YOU MIGHT ALSO LIKE]

    How To: Block Facebook Event Invitations

    How To: Schedule Fan Page Updates in Hootsuite

    4 Mistakes You’re Making With Your Facebook Fan Page

    How To: Optimize Your Facebook Links

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  10. Neovia Social Media Podcast: How Twitter Chats Work

    The Neovia podcast is back from a brief hiatus with an interview with David Spinks, the founder of the Under 30 Professionals Twitter chat. Twitter chats are organized conversations that happen on a specific topic at a specific time and day of the week. Participants hashtag each tweet that they want to be part of the conversation, and participants follow that hashtag. This is a great way for people who just don’t “get” Twitter to find value in the social media platform, as well as to build their network and even promote their business. David talks to us about the right ways (and the wrong ways) to get involved in Twitter chats. And what’s making us happy this week? For our guest, the launch of his new website BlogDash.com and for Holly, the ever-growing usefulness of Tungle.me.

    [STUFF WE MENTIONED]

    David Spinks, our guest – @davidspinks
    #u30pro
    BlogWorld
    Twitter
    #journchat
    #blogchat
    WTHashtag.com
    Radian6
    TwitGrid.com
    TweetChat.com
    Double Rainbow (David’s potential Halloween costume)
    BlogDash.com
    Tungle.me

    [LISTEN]

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