We’re up for our first SXSWi panel this year (!!!). If you don’t know anything about SXSW Interactive, it’s kind of the end-all, be-all for social media and interactive conferences. At least, it’s grown to be that way. Last year, something like 20,000 people attended officially, and god only knows how many went “badgeless.”
Help Us Get There
The conference is five days, centered around panel sessions led by industry peers. In 2012, I hope to be one of those peers. We’ve made it past the first round, but now we need your help to get past the second round. This week is the last week of voting for our panel using the SXSW Panel Picker. If you have 60 seconds, please click this link and vote for our panel.
What’s This Panel All About?
It’s called Humans + Robots: SEO & Social-Friendly Content. (SXSW is all about the cool panel names, by the way.) What we want to do is bring two SEO Humans and two Social Strategy Humans together to talk about what social search is, why search engine algorithm changes matter for content marketing, and how to create a strategy that will help you develop content that will make humans and robots happy.
Who’s On It?
Our own Holly Hoffman is one of the Social Strategy Humans, as you might’ve guessed. Tiffany Monhollon of ReachLocal is the human who came up with this bright idea, and she’s the moderator. The other Social Strategy Human is Jenn Pedde of 2tor. The SEO Humans are my pal Matthew Egan of Image Freedom and Mike King of Publicis Modem.
What Will Attendees Get Out of This?
Key takeaways include: 1) An understanding of social search and why both SEO and social engagement matter for your content and blogging strategy. 2) How to write a social-friendly, keyword-rich headline that gets shared and indexed. 3) Tips on how to write engaging, share-worthy SEO copy that humans and robots both love.
What to know more about what we’re doing? Check out the following: