Email, it’s easy, no? Send out a few lines and a picture attachment and all of a sudden Aunt Susie and Uncle Bill feel as if they actually attended little Timmy’s soccer game. As far as growing familial relationships is concerned, email is the go to platform, especially if your relatives aren’t up to speed on Facebook yet.
But interestingly enough, email also plays an important role when carefully crafting budding business relationships. People take you seriously when they receive an email campaign that is well thought out, organized and is easy on the eyes, so to speak. And there are plenty of ways to achieve these types of results in the new frontier of email correspondence.
Find out what you need to be doing to make your business emails dazzle your current and potential clients in the following articles. And be sure to visit us every Friday for our Social Media Roundup!
Conquering the New Frontier of Email Correspondence
How to Identify Brand Loyalists on Your Email List This author notes that there are three types of people who receive your emails: those that love you, those that like you, and those that are sticking around just because they can. Find out how to identify those loyal to your brand in order to craft emails to their liking.
5 Ways to Turn Email Newsletters into Valuable Customer Insights You may think sending out an email newsletter to clients is a piece of cake but you can move beyond the “simply press send” mentality and learn new ways to test how well your message is being received.
Why and How you Should be Using Triggered Email, Part 1 Sending out targeted emails to a specific consumer at a specific time has been proven to be more effective then sending out broadcast emails. Learn how to use this tool to become an email rock star!
Online Advertising: How to do it Right Email plays an important role in your overall online marketing strategy. Learn what a “solo” email is and how it can be effective.