Quora is a question and answer website that might remind us of Facebook Questions, LinkedIn Q&A, Ask.com, and more. And you wouldn’t be too far off, but Quora has got some important differences, and some likely tempting implications for your business. Of particular, initial note, it requires correct spelling and grammar when people ask questions. Comforting, no? At least we got through that much.
We’re rather self-satisfied with this group of articles and where it ends up, with the meaty “Social Media for Business, Not Social Media Hipsters” article. It’s worth it to take a look at several of these articles to make sure this isn’t you boat to catch before everyone’s on it.
We want to hear from you–on our blog, on our Facebook wall, or tweet at us! What do you make of Quora? Is it all hype, or did somebody finally get it right?
All About Quora
Should I care about Quora: Mario Sundar suggests that Quora may not be for all business owners, but for those in the business of information (businesses that have blogs, twitter accounts), it could serve more useful than–or a strong supplement to–other current social media outlets.
Is Quora The Next Red-Hot Web Startup?: Time covers some of the story of Quora, its ups and downs, and how the community of quora (intelligent, well informed individuals) is its core strength. Will it last is the primary question.
Quora Booms, but Will Marketers Follow?: Clickz presents both B2B and B2C potential in Quora, as well as the idea that it could serve similar peer review functions to something like Yelp. “Consumers have already started to use Quora for feedback on products, restaurants, services, and more,” Spinks said. “A quick search of ‘restaurants in NYC’ will display a number of questions already asked by users…As Quora grows and reaches the less tech-savvy masses, the B2C value will only grow. This will be especially true if they open up their content to search engines, like they said they would a while back – but still haven’t as far as I know.”
7 Reasons Why Quora Will Be Bigger Than Foursquare: Logic+Emotion gives a quick response to the Quora buzz, saying that the ultimate usefulness of knowledge from professionals and experts, among other things, may end up more appealing than 2010′s hot social media hit, Foursquare.
Here’s What Makes Quora Better Than Other Q&A Services: Business Insider suggests that the specificity of Quora’s knowledge base is perhaps its biggest strength, even rivaling the everything-tyrant Google: “Quora seems to be a delightful indication of the beginning of the end of Google’s monopolization over search engines, at least in the search for very specific knowledge.”
Social Media for Business, Not Social Media Hipsters: Chief Branding Officer Lisa Barone of Outspoken Media gets straight to the heart of what you’re looking for, and gives you several tangible ways you can use Quora for business. Teaser? Why, only just a little: Market Research, Vendor/Tool Vetting, Make Connections.