| Event |
South Texas Inventor's Association February meeting
|
| When |
Tuesday, February 23, 2010
6:00pm
- All Ages |
| Where |
Corpus Christi Chamber of Commerce building (map)
1201 North Shoreline Boulevard
Corpus Christi, TX, USA 78401 |
| Other Info |
We will be speaking on Marketing 101 at the South Texas Inventor's Association February meeting. This meeting will take place at the old Chamber of Commerce building.
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02/23/10 – South Texas Inventor\’s Association February meeting – Corpus Christi Chamber of Commerce building
February 19th, 2010 by HollyTwitter: Your Personal Research Assistant
February 9th, 2010 by KendraToday, we continue our series highlighting some of our favorite uses of Twitter. (Last week, we shared some tips on using the Advanced Search tool.)
Do you ever wish you had a personal assistant that could research and answer the multitude of questions you face each day? Now you can – without spending a penny. If you’ll invest a small of amount of time and thoughtfulness building your Twitter profile and network, it can do this for you.
Curious? Here are some examples:
Last Saturday, local attorney Ralph Perez posted a tweet asking for suggestions on colleges to take his daughter to visit this summer.

In just a few minutes, he had several replies.



The same day, Michael Hyatt, CEO of Thomas Nelson Publishers, posted this question:

And here’s a sampling of the replies he received:





And you can even take your research one step further and learn from other people’s questions. Let’s say you see another user post a question asking for book recommendations. By searching for @ replies, you can see how other users replied to the question.
We’ll try a live example.

Above is a message I posted this morning as I was writing this post. You can go to search.twitter.com and enter @kkinnison to see all of the replies from my post. (Don’t forget the @ symbol. It’s how you designate a reply on Twitter.)
Have you ever used Twitter to crowd-source an answer to a question? Comment below and tell us about it.
02/06/10 – Unique HR Lecture – Omni Hotel – Marina Tower
February 2nd, 2010 by Holly| Event |
Unique HR Lecture
|
| When |
Saturday, February 6, 2010
2:30pm
- All Ages |
| Where |
Omni Hotel - Marina Tower (map)
900 North Shoreline Blvd.
Corpus Christi, TX, USA 78401 |
| Other Info |
Neovia Solutions will be speaking on social media to Unique HR and Unique Employment Services corporate staff. This event is private and closed to the public. If you are interested in our speaking services, please email us at info@neoviasolutions.com.
|
03/11/10 – Public Administration Lecture [pt 2] – Texas A&M University – Corpus Christi
February 2nd, 2010 by Holly| Event |
Public Administration Lecture [pt 2]
|
| When |
Thursday, March 11, 2010
9:00am
- All Ages |
| Where |
Texas A&M University - Corpus Christi (map)
6300 Ocean Drive
Corpus Christi, TX, USA 78412 |
| Other Info |
Neovia Solutions will be presenting a two-part lecture on social media to the A&M- Corpus Christi Master's in Public Administration students. This event is private and closed to the public. If you are interested in our speaking services, please email us at info@neoviasolutions.com.
|
02/11/10 – Public Administration Lecture – Texas A&M University – Corpus Christi
February 2nd, 2010 by Holly| Event |
Public Administration Lecture
|
| When |
Thursday, February 11, 2010
9:00am
- All Ages |
| Where |
Texas A&M University - Corpus Christi (map)
6300 Ocean Drive
Corpus Christi, TX, USA 78412 |
| Other Info |
Neovia Solutions will be presenting a two-part lecture on social media to the A&M- Corpus Christi Master's in Public Administration students. This event is private and closed to the public. If you are interested in our speaking services, please email us at info@neoviasolutions.com.
|
03/25/10 – Social Media for Employers & HR Conference – Omni Hotel – Marina Tower
February 2nd, 2010 by HollySocial Media Policies
- Social media use on company time
- Dealing with offensive use on personal time
- How to decide if you need a loose, strict or middle-ground policy
Human Resources & Social Media
- How to hire and recruit using social media
- How to perform informal background checks on candidates
Social Media as Productivity Propeller
- Every employee has the potential to be both recruiter and marketer
- Social media for efficient internal communications
Register today!
Click here to download the registration form or email us at info@neoviasolutions.com to pay by credit card.
| Event |
Social Media for Employers & HR Conference
|
| When |
Thursday, March 25, 2010
9:00am
- All Ages |
| Where |
Omni Hotel - Marina Tower (map)
900 North Shoreline Blvd.
Corpus Christi, TX, USA 78401 |
| Other Info |
A social media conference centered solely around the issues that concern employers and human resources professionals. Neovia Solutions will walk through the process of creating a social media policy and how to implement it, as well as how to stop productivity loss, conduct informal background checks and protect your company and employees. We'll show you how to make social media work for your company - not against it.
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Twitter: Who Cares?
February 2nd, 2010 by KendraWhile I was attending a luncheon last weekend, a good friend turned and asked me, “Did you hear that Twitter is going away?” She continued with some statistics about how the usage numbers on Twitter are dropping as proof that the service was going to disappear “like MySpace.” And at my table, some very successful professional women chimed in with agreement. “I just don’t understand why people want to talk about random things.” “Who cares where someone is?” “I don’t have time.”
So I asked how many of them had attended a Chamber breakfast recently. Most said they had. I asked how a relationship with a new contact usually began. “With general conversation,” they said. Like the fabulous new restaurant they tried for dinner last night. Or how beautiful the weather is. Or how they both have teenage daughters. Seemingly random things that build the foundation for relationships. Hmmm. Sound familiar?
Then I asked if they would love to be able to walk into that breakfast and know exactly which ten people were likely to be interested in their services. “Of course,” they agreed.
“Welcome to Twitter,” I said.
This lunchtime exchange was very similar to most conversations I’ve had with tenured professionals or business owners. They’ve heard about the buzz surrounding Twitter, but know very little about its usefulness – particularly for business. So we thought we’d offer a weekly series on the opportunities Twitter presents. We won’t deluge you with a mile-long list, but we will share one simple concept or feature each week.
My all-time favorite: the advanced search.
Are you a hairdresser looking for new clients? Or a furniture store looking to sell mattresses? Or a jewelry store?
What if you could know exactly which people in your area are complaining about their hair? Or that they can’t sleep? Or looking for a gift for their wife’s birthday?
You can.
Start by entering some of the key words related to the problem you’re trying to solve. Then enter your zip code in the “Near this place” field and adjust the radius distance to your liking. Then just click search.
It may take a few experiments to find a combination of words that generates the pool of tweets you’re looking for. But once you figure out an effective search, you can subscribe to the feed for your search – meaning that any tweets matching that search criteria will be automatically delivered to your reader as they happen. You now have a steady stream of potential customers alerting you to their presence each day.
Some businesses take an indirect approach and follow those potential customers, chatting about general topics to build a relationship. Others take a more direct approach and reply with a tweet referencing their solution – and maybe even a discount or special offer. Again, experimentation may be needed to determine which approach generates the best results.
But where else can you identify the specific people that have a need for the solution you offer? All in real-time and at no cost. That’s a powerful marketing tool if I’ve ever seen one.
How We Grow A Facebook Fan Page
January 20th, 2010 by HollyNote: This post was inspired by a conversation that took place on my Facebook Wall recently.
It seems everyone these days is starting a fan page – which is great! Social media, and Facebook itself, is democratic marketing. Everyone has an opportunity.
Unfortunately, people don’t realize what kind of power you have with Facebook – that power can be used to engage fans, or turn them off. And having the same fan page suggested to you over and over again, despite your attempts to ignore it, is going to turn potential fans off.
Here’s the method we employ for growing fan pages.
We send a blanket page suggestion to all our friends at once (actually, I usually target using friend lists, but that’s a whole other ball of wax).
Then, about twice a week for a few weeks, I share it on my wall with a little something about why I think people should add the page.
We don’t resend the page suggestion unless a) a substantial amount of time has passed (months), b) we’ve added a substantial number of new friends (100), or c) there have been major new developments on the page.
If you’re looking to increase the number of fans you have, then it’s best to do that using the fans who have already added the page. Post a share request on the fan page wall that reads something like, “Hey, if you like what you see here, then do us a favor and help spread the word. Simply click on the page, then click on Suggest Page to Friends. We appreciate it!” Then it spreads organically and you get more reach than you would from just your own network.
We hope that helps! Remember, with great power comes great responsibility. Always be thinking about the golden rule: Facebook unto others as you would like them to Facebook unto you.
Neovia Solutions is a digital business solutions company, specializing in social media marketing strategy. For more information on our services, visit our site here.
3 Tips for Reducing Social Media Email
October 7th, 2009 by KendraIf you’ve started using Twitter or Facebook recently, you may notice your email inbox filling up too. There are a few things you can do to reduce that:
1. Limit the email notifications you receive.
Twitter and Facebook default to sending you an email every time any event occurs in their systems. Examples include new followers, direct messages, comments, posts on your wall, etc. If you’d like, you can turn most of these off. In Twitter, you can do this by going to Settings, Notices. You can uncheck the boxes to receive emails. In Facebook, you can go to the Settings menu, then Notifications and pick from the various options available. If you don’t want to turn these off completely, you can at least filter the emails so that they skip the Inbox and go straight to email folders that you can check later.
2. Use groups.
As your list of friends and followers continues to grow, it can be tough to keep up with these relationships. One way to do this is by grouping your contacts. In Facebook, you can start this under your Friends menu. You’ll see an option to Create a New List. (For example, you could create a list for high school friends and assign all of those type contacts to that list.) For Twitter, you’ll need to use another service to do this. I’ll profile your options in the paragraph below. Once you’ve set these up, you can review the postings from each group separately, taking advantage of having them sorted by relevance.
3. Use software tools for Twitter.
There are literally hundreds of tools available to complement Twitter, and we’ve tested many of them. For day-to-day interaction on Twitter, we use HootSuite when a web-based interface is preferred. It allows you to set up multiple accounts, shorten urls, and set up groups – all without installing any software on your computer. If you prefer to use installed software, Tweetdeck and Seesmic are the favorites. Both of these are also adding Facebook interaction as well, and are well worth a look if you use the same computer most of the time. You can also use applications for your mobile phone. One favorite is Twittelator, and other enjoy Tweetie and Twitterberry. These allow you to see @replies and direct messages easily, search, and reply or retweet with fewer keystrokes.


