We don’t throw spaghetti at the wall to see what sticks around here. We read trade publications and blogs religiously, research the best methods for tracking and analysis, study social marketing strategy and experiment on ourselves so we can deliver the best results for your effort and investment. We don’t suffer from Bright Shiny Object Syndrome. We know the difference between fads and honest-to-goodness shifts in communication. And we know how to guide your business down these new paths driven by strategy, analysis and results.

We believe that social media is a fundamental shift in the way people communicate, and that businesses and organizations have to participate in this new media channel in order to grow, survive and flourish.

We employ the groundbreaking POST method recommended by Forrester Research analysts as laid out in Groundswell. We will get to know your business or organization, your target audience, and your business objectives. From there, we will create a strategy specific to your marketing needs and identify the tools that you will bring you the maximum return on engagement and, ultimately, your investment.

At our conferences and workshops, we believe in making fishers of men. In other words, we’re going to help you identify your social strategy, but we will also teach you how to use the tools, how it works and why it works.